Everybody wants the optimal fitness program. Many claim to have it. But have you ever really stopped to think about what really makes for a top notch fitness program? In most cases, probably not. So my aim in this article is to explain to you how to start viewing optimality in fitness when looking to […]
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JOSEPHMURCI has contributed 14 entries to our website, so far.
The people are confused. Slamming the weights after ripping through a heavy set to the applause of their fellow ignoramus on Instagram. Marathon training sessions that’ll leave you crawling out of the gym. Hitting a muscle group every day in hopes of spurring extra growth. And chances are, what’s their goal? Aesthetics. Terrible. Last week, […]
Success is a tricky thing. Intimidating. Confusing. Arduous, even. That sucks. Surely there must be a way for you to take that goal of yours and make it a reality without the burdensome extra baggage. No? Of course. It can be broken down & improved just like everything else. When it comes to success, not […]
Life, the gym, nutrition, business, relationships, etc are like a Christmas tree. Do you just whip the ornaments, tinsel, lights, and angel on top out? No. You’d just have a sparkly mess all over the floor. You must first cultivate a strong and healthy tree all year and THEN you can think about all the […]
I’d like to think I know my shit. When it comes to achieving an aesthetic physique, there can be no question. When it comes to fashion, social dynamics, the mind, and more, I do not often meet my equal. I’m a thinker. I analyze. I deconstruct, prod around, then rebuild bigger and better than before. […]
When the average bro thinks of working out, what comes to mind? Lots of things. Running, lifting, calisthenics, circuit training… And for each of these you can push it pretty damn hard and get a good “work out”. But do these all give you a “work out” in the same exact way? Or more specifically […]
The world is a barrel of waste, mediocrity, failure, unhappiness, and confusion. Everybody wants something. Few get it. The majority of society simply flounders about in frustration, “hoping” and “wishing” Lady Luck would bless them with the life they desire while drowning their dismay in distractions and sipping the bitter remedy of self-rationalization as Father […]
Picture this: From birth, you’ve been a prisoner chained to a chair alongside other prisoners in a dark cave whose only source of light was a large fire behind and above you. Your head was fixed such that you couldn’t look in any direction besides straight ahead of you. This chair was facing the interior […]
Evidence based fitness is all the rage these days. The fitness industry is a fertile farmland for fads, and being evidence-based is the latest and greatest buzz word used to draw attention and ascend into the upper echelon of exercise excellence. …but what is it, exactly? Evidence based fitness is a vague shadow creature in […]
The following 10 Laws of the Architect of Aesthetics are an excerpt from my latest book, Architect of Aesthetics, the ultimate guide to building the aesthetic physique. One of my favorite pieces of penmanship I’ve ever laid down, the 10 Laws of the Architect Aesthetics are the compilation of the 10 biggest lessons and truths […]