THE BOOK

Scientific References

Chapters

Unique visuals

Years of Experience

Months in Creation

THE AESTHETIC PHYSIQUE

The ultimate aesthetic physique. For thousands of years, human beauty has been an object of art and admiration that has captivated us all, but few have cracked the code on how to achieve it.

ARCHITECT OF AESTHETICS has answered the call to do just that. With just under 600 pages and over 200 scientific references, it is jam-packed with everything you need to build a top-tier aesthetic physique and a top-tier life now and for as long as you may lift.

From aesthetic theory to training, nutrition, recovery, mental training, a bonus fashion and body language section, and even sure-fire success tips, JOSEPH MURCI combines over 10 years of real-world experience and study to deliver the practical-how to’s that will take your physique to its highest peaks with class. Complete with charts, graphs, sample programs, and even treasured nuggets of historical wisdom, it is simple, entertaining, and engaging through and through.

Whether you are a brand new lifter looking to get their feet wet in the gym to change your life for the better or an advanced trainee looking for a clear-cut guide on the time-tested, scientific fundamentals of sculpting the body, ARCHITECT OF AESTHETICS is a can’t-miss companion to your bookshelf that you’ll enjoy now and for many years to come. Become the warrior and work of art you were born to be.

AVAILABLE NOW ON AMAZON

PART I: AESTHETIC FOUNDATIONS

Before you even think about sculpting an aesthetic physique, you’ve got to get your bearings set.

What is it that makes a physique aesthetic?

What are the core fitness and mindset foundations that set you up to achieve that aesthetic physique?

What are the keys to success in the gym and in life?

These are the questions you’ve got to ask.

Every beautiful building has a firm foundation, and that’s what we’re going to lay down here.

1 THE START OF A JOURNEY

You want aesthetics, and you’re in the right place. But is there more to training for an aesthetic physique than meets the eye?

Here, we’ll run down what makes the process of sculpting the body a life-long journey that’ll pay you handsome dividends in all areas of your life.

2 THE SUCCESS EQUATION

Is it just a matter of luck? Is it nothing but painful hard work? Is it only up for a select few?

None of the above.

In this chapter, I’ll reveal my formula for success. Clean and simple but powerful enough to change not only your aesthetic journey but your entire life as you know it.

3 THE AESTHETIC PHYSIQUE

The aesthetic physique. Now we’re talking.

What are aesthetics?

Why do we view things as being aesthetically beautiful and aesthetically pleasing?

What makes up the aesthetic physique?

We’ll be running through the philosophy, neuroscience, biology and much more to unlock the keys to aesthetics and what makes a physique aesthetically pleasing.

I’ll reveal my brand new aesthetic theory of how our minds perceive aesthetics and lob up the pass so that we can slam dunk that in the next chapter to determine how to sculpt the body.

4 ELEMENTS OF THE AESTHETIC PHYSIQUE

With the theory and concepts from the previous chapter, here I will show you how to apply that to the human form and create an aesthetic physique.

Using clever proportion shifts, symmetry, definition, and more, you can strategically sculpt the body to make it aesthetic.

5 GENETICS AND AESTHETICS

What role do genetics play in creating an aesthetic physique? From the internal to the external, you’ll find all the ins and outs here.

6 THE BATTLE STRATEGY

Every wise general lays out his strategy before storming the battlefield.

In this chapter, I’ll give you a run-down of how the knowledge within the pages of this book came out and the key fitness frameworks for achieving sustainable progress and enjoying your journey of transforming your body into an aesthetic physique.

7 THE 10 LAWS OF THE ARCHITECT OF AESTHETICS

Guarded away for centuries by the wise architects of aesthetics are these 10 Laws of ancient wisdom towards building an aesthetic physique.

The fitness industry is a warfield of dogma and a magic show full of lies, scams, and deceit, and these 10 laws will set you straight and keep your mind right as you go forward in your process of building an aesthetic body.

These 10 laws of the architect of aesthetics are worth the price of the book itself and will save you years of miserable mistakes as you climb to the pearly peaks of Olympus.

PART II: GYM AND EQUIPMENT

8 THE GYM

Your home away from home : the iron asylum.

Here, you’ll find out exactly what you need to look for in a gym to serve as the perfect workshop for building your aesthetic figure.

9 PROPER ATTIRE

No matter whether you’re enjoying a night on the town, making moves in the business world, or cranking out sets in the weight room:

DRESS FOR SUCCESS.

In this chapter, we’ll cover all the clothing components to get you training at your best.

10 LIFTING ACCESSORIES

From gloves, chalk, and belts to music and gym bags, I’ve got you covered for all the accessories you’ll need in the weight room.

PART III: TRAINING

Training is the stimulus that’ll push your body to adapt and grow. It’s what’ll slap size on that statue of yours where you want it as you sculpt your aesthetic physique.

This part is dense with everything you need to understand the principles of training for muscle hypertrophy and how to apply them to create your own workout routines no matter what phase of development you are in.

11 OBJECTIVE OF AESTHETIC TRAINING

The key to perfect planning and conquering your goals lies in knowing exactly what you want. Only then can you dial up your optimal program to achieve them. Training for an aesthetic physique is no different.

You’ll learn just how important being specific with your goals are and the 3 fundamental components of any training program for the aesthetic physique.

12 INTENSITY

Intensity is the first step in crafting your aesthetic lifting program. Here, I’ll teach you all about:

Weights and reps
Failure
Rest times
Tips to squeeze the most out of your training

13 VOLUME

Volume refers to the amount of work you’re doing over time in the gym, and it’s the biggest driver of hypertrophy there is.

Therefore, you’ve got to find the optimal amount for you to make the best progress you can towards an aesthetic physique.

Too much or too little?

Find out all the details here as we go over the optimal amount of volume for aesthetics and how to adjust that as time goes along to ensure you make your best gains.

14 FREQUENCY

Frequency refers to how often you’re targeting a muscle group and to a lesser extent – how often you’re working out in general.

Here, we’ll go over setting the optimal frequency for you to make your best progress towards an aesthetic physique.

15 EXERCISE SELECTION

You’ve got the training principles down now, but how are you going to bridge that gap between theory and application as you build an aesthetic physique?

Exercise selection is the first step in making that happen. The exercises you choose are crucial in making your best gains.

We’ll talk about:

How to choose an exercise
Exercise variations
My top list of exercises

16 EXERCISE ALL-STARS

With the principles of exercise selection for the aesthetic physique out of the way, in this chapter I’ll be taking the creme de la creme for aesthetics and breaking them down to show you how they should be done along with rep ranges and alternate variations to consider.

17 FORM

Picture-perfect form is a dime a dozen these days, but you’re going to nail it.

In this chapter, I’ll tell you what constitutes good form and what doesn’t as well as ways to fine tune your form to hit your best lifts and reap the most from your training.

18 MAKING GAINS

What good would all that training do if you made no gains from it?

None at all.

Therefore, this chapter is dedicated to showing you how to progress in the weightroom. Progressive overload is the key to making gains and getting aesthetic, so you must have a plan in place to make that happen. Here we’ll go over progression schemes to keep you marching towards victory.

19 PERIODIZATION

We’ve gone over a tremendous amount of content thus far in the quest for the ideal aesthetic physique, and each one of those variables is open to being manipulated as you push for progress and gains.

Here we’ll talk about periodization and ways that you can alter those variables as you go along to make your best progress.

20 THE WORKOUTS

It all comes down to this:

THE WORKOUTS

This chapter is the hallmark of the training portion of the book, and we’ll go over various topics and supplement that with sample programs and commentary over it all:

How to Design your workouts
Beginner Workouts
Intermediate Men Workouts
Intermediate Women Workouts
Workouts for Maintaining the Aesthetic Physique
Workouts for Cutting
Specialization for Advanced Trainees

21 BEFORE BATTLE

Prior to letting that first set rip, you’ve got to get your mind and body right.

Here, we’ll discuss pre-workout nutrition and the various methods of preparing the body and mind for the training session that’s about to take place.

22 DELOADS AND TIME OFF

Deloads are a critical component of every training program for the aesthetic physique.

You’ll be training hard, so you’ll need to be resting hard to follow.

Here, we’ll go over deloads during various phases of your training as well as periods of time off and how to make that all happen to rest up and recharge to give the most to your training.

23 CARDIO

What role does cardio play in achieving an aesthetic physique?

We’ll run down the uses and dangers of cardio, the various types such as high intensity interval training (HIIT), steady state, and daily activity, and how and when to apply that to your training programs to get the results you want towards building an aesthetically pleasing physique.

PART IV: NUTRITION

Without a doubt, nutrition will break or break your efforts in the gym as you work your way towards your ideal aesthetic physique.

Unfortunately, this is an area that far too many royally screw up. The world of nutrition is riddled with crooks, cracked coaches, and crazies that have no business giving advice. Consequently, their clients and customers fall flat and pay the price through psychological damage, hampered lifestyles, and poor results. I’ll be damned if I let that happen to you.

In this part of the book, you will learn the no-nonsense principles of nutrition and how to optimize your diet to fine tune your results towards your aesthetic physique in a way that is simple, accessible, satisfying, AND effective.

24 FOUNDATIONS OF NUTRITION

Before you do a thing, you’ve got to get the core foundations of nutrition established.

This chapter is a can’t miss nugget of gold that’ll serve you royally throughout your lifting career. We’ll go over:

The 4 components of any solid nutrition program
The step by step way of designing your nutrition program
The factors of importance in creating the best diet for you

25 CALORIES

Calories are your dietary currency and will make or break your aesthetic physique construction efforts.

I’ll teach you:

What calories are and what they do
Factors influencing calorie burn
Determining your caloric expenditure
Setting your caloric intake
Calories for Gaining
Calories for Fat loss
Adjusting your calories
Calorie Cycling

26 MACRONUTRIENTS

The macronutrients are how you ‘spend’ those calories and there are 3 main ones and an additional one that we’ll go over later in the Nutrition section. We’ll go over them all along with the amounts you should be putting in your diet, and then I’ll show you how to set them and work them into your lifestyle:

Protein
Carbs
Fats
Setting Your Macros
Dietary Ranges

27 MEAL SPLIT

Your meal split refers to how you divide your calories and macros up across the day, and it’s the crucial bridge between the theory and the application for planning your meals that’ll forge your aesthetic physique. I’ll show you:

How important is your meal split?
Factors influencing your meal split
Pre/Post-workout Nutrition
Meal Split Examples

28 FOOD AND MEAL CHOICES

Once you’ve got that meal split figured out, you’ve got to determine which foods to use to fill it in and make your meals.

This is tricky territory, but I’ve got you. Don’t worry.

I’ll show you:

How to look at foods for your aesthetic and health goals
An innovative diagram for choosing your foods
Putting together your meals
Sample meals
Sample meal swapping
Switching food and meal choices
Setting up meal templates

29 MEASURING NUTRITION

Just as you would measure your progress in the gym and your body composition changes on the trek to an aesthetic physique, you absolutely must know the amounts of nutrition that you’re intaking to make optimal progress. If you don’t, you’ll only spin your wheels and waste your time.

I’ll show you:

How to determine the importance of measuring intake to you
The rules of measuring
Visual estimations
Tips for eating out

30 MEAL TIME

When your goal is an aesthetic physique, all the attention goes to setting the right amounts of calories and macros. Not enough is given to the actual act of consuming them, but this is actually an incredibly important part of your nutrition program.

In this chapter, I’ll give you tons of tips to make the most from your meal times.

31 VITAMINS, MINERALS, AND FLUIDS

IIFYM (If It Fits Your Macros) is all the rage, but your micronutrient intake and fluid balance is also an incredibly important part of your nutrition program for an aesthetic physique.

I’ll show you the vitamins and minerals and how to get them, as well as the amount of fluids you should be drinking to maximize your results.

32 SUPPLEMENTS

What role do supplements play in building an aesthetic physique?

Do they play a role at all?

I’ll answer those questions here and tell you supplements that you may be of benefit that you should consider adding to your nutritional program.

33 ALCOHOL

People have been getting slizzerd for centuries and alcohol is a huge part of modern social life.

Unfortunately, most people in pursuit of an aesthetic physique have been taught that alcohol is evil.

But is it really?

I’ll give you the real deal here and show you how to fit alcohol into your program.

PART V: RECOVERY

You will only succeed from your training IF you are able to recover from it. Any fool can drill themselves into the ground for an hour, but it takes a wise warrior to rest up and recharge to hit the weights fresh and fervently.

On top of that, you’ve got to ensure your body is firing on all cylinders to put forth your best performance in the gym by fine-tuning your posture and movement quality. This is critical for sustainable lifting, preventing injuries, and showcasing your best physique to the world.

34 THE TEMPLE AND THE SAMURAI

What does a temple and a samurai have to with recovery? You’ll find out in this chapter. I’ll show you all about:

Sleep
Posture
Stretching
Mobility Drills
Soft-tissue work

PART VI: PROGRESS

For me life is continuously being hungry. The meaning of life is not simply to exist, to survive, but to move ahead, to go up, to achieve, to conquer.

Arnold Schwarzenegger

PROGRESSION – not perfection – is the key to your success.

You must have a plan in place to march forward towards progress by gaining size and strength.
You must have weapons in your arsenal when you hit a plateau
You must have the knowledge necessary to handle injuries, social pushback, and mental blocks that only block you from making the gains towards your aesthetic physique.

I’ll lead you through to victory step by step.

35 TRACKING PROGRESS

If you don’t track, then you are on track to nowhere.

Here, we’ll go over tracking training, nutrition, and body composition on your path to the ultimate aesthetic physique.

36 PLATEAUS

Plateaus are an inevitability as you work your way towards an aesthetic physique. The body is built to adapt, and it’s so good at it, that you’ll need to know how to handle plateaus.

In this chapter, I’ll show you how to handle the plateaus you come across as you make gains and get shredded in your cutting phases to maximize your aesthetics.

37 PROGRESS PITFALLS

Progress is so critical to your efforts in achieving an aesthetic physique that I’ve dedicated an entire chapter on dealing with the common pitfalls that people have when it comes to achieving their goals. We’ll talk about:

Consistency and F.A.T.E
The Myth of Perfection
Injuries
Social Issues

PART VII: MINDSET

All the attention in the world is given to building an aesthetic physique, but far too few realize that the biggest weapon you have to make that a reality isn’t your muscles at all…

It’s your MIND.

With that in mind, this part of the book is dedicated to fortifying your mind for greatness.

I’ll show you the inner workings of the mind and how to use that to gain strength in ways you could never imagine that’ll echo through your life from your progress towards an aesthetic physique to your relationships and happiness in everything you do.

38 MIND OVER MUSCLE

In this chapter, I’ll teach you the ways of the mind.

How it works, the main operating pathways, and more to gear you up to put it to work and train in the chapters that follow.

39 MENTAL TRAINING

The mind is the strongest weapon you have, and just like your muscles, it also can be trained to grow and become more powerful than ever – a priceless asset on the path to an aesthetic physique.

I’ll lay out my innovative R.O.A.D map of the mind and give you the tools you need to train the way you operate that magnificent machine that is your mind.

40 MENTAL INPUT MATERIAL

Product of years of experimentation, I’ve developed a theory known as Mental Input Material that will completely renovate your life.

Find out all the details in this chapter.

BONUS: FASHION AND MOVEMENT

Aesthetics doesn’t just stop in the weight room or the kitchen. What are you gonna do with that aesthetic physique once it’s sculpted and carved out?

Your art doesn’t stop in the gym. Aesthetics also applies to fashion and movement, so these next two chapters are all about taking that aesthetic physique to another level through body language and style.

41 FASHION AND STYLE

All the aesthetics in the world won’t save you if your clothes mask your muscle.

Too many guys and girls push through the pain in the gym just to erase it all and see it buried by the folds of the fabric. Not here.

In this chapter, I’ll run down my top 10 tips for fashion for the aesthetic physique for men and women regardless of the season or occasion to display your hard work just as it should be.

From fits to colors to accessories and more, I’ve got you covered with the battle-tested basics to hit the streets in style.

42 BODY LANGUAGE

You’ve now got an aesthetic physique sculpted like a statue, but you are not doomed to stay motionless and frozen in the marble like one.

You’ve got to move and carry that aesthetic physique with class now, and your body language will speak volumes to the world without you even saying a word.

AFTER OLYMPUS

My closing words to all the readers out there.

What happens once you’ve got that aesthetic physique? You’ve got a life to live, and this is my philosophy based on years of deep thought, experience, and reflection on the best way to maximize yours.

These final 5 pillars will stand with you for the rest of your life. You only get one, and it’s up to you to forge your legacy and make it great.

...IT'S MORE THAN A MANUAL

Instruction manuals are for robots and annoying repairs.

You’re a human being with heart and soul, and the process of transforming the body into an aesthetic physique that you use to conquer your dreams is one that takes passion and commitment. You need to put yourself in to win it. You need that spark that’ll fire you up and breathe new life into you.

Therefore, I have not wasted my valuable time and energy writing a silly manual. I put over a year of my passion and grind into writing an ADVENTURE that you can’t stop reading. I wrote a book that’ll not only educate but also lift you up, inspire you, and give you the best I’ve got to give.

How did I do it? Check it out:

THE MAXIMS OF AESTHETICS

Scattered throughout the book, you will find the celebrated Maxims of Aesthetics. These are core principles of life and lifting knowledge that stand the test of time. You will collect them as you go and grow as you do.

HISTORICAL NUGGETS OF WISDOM

Living in the past is worthless, but the past does have great value for one reason: learning lessons to create a better future.

Throughout the book, I’ve woven in lessons, wisdoms, and quotes from some of the greatest thinkers and most influential people in history.

YOUR DESTINY AWAITS

How much longer are you going to wait before taking the step towards greatness?

Time waits for NO one, and that clock is ticking by the second. Don’t wait. Get yours RIGHT NOW. Go get that aesthetic physique. Go get that life you’ve always dreamt of. Go become the best you can be.

Available now on Amazon.com

GET YOURS TODAY

ARCHITECT OF AESTHETICS

The #1 guide to building the ultimate aesthetic physique.

I’ll see you at Olympus.

For more on JOSEPH MURCI, check out his bio here.

For exclusive 1 on 1 coaching to take a customized approach to your aesthetic physique, check out coaching here.