Archive

Reading Time: 5 minutesPersonal training and online coaching is the hot new occupation. Nearly every other fitness account throwing up mirror selfies or gym tips has “online coach” or “personal trainer” in their bio (hey, mine included), and lots of people out there are actually dropping their hard-earned cash on them hoping to get some solid fitness results. […]

Reading Time: 6 minutesGetting shredded. If it were easy, everyone would do it. Sure, losing a few holiday pounds from your office party pig-outs is simple enough, but getting cut up like an old credit card and sporting sexy slabs of muscle to be the most aesthetic specimen on the beach or the gold-winner at your physique competition […]

Reading Time: 7 minutesIt’d be a gross understatement to say that lifting weights attracts the type of crowd that is prone to pushing things to the limit and being overly aggressive. As such, training to failure is something that most people assume you should be doing right off the bat. The logic is that if you don’t train […]

Reading Time: 3 minutesAt the beginning of the book, I gave you the keys to your dream ride. Pristinely polished, turbo-charged, exquisite. A lady at the light, but a beast in the streets. Think back to that car. Picture yourself driving it. Imagine winding and weaving through the roadways in any exotic location you desire. It’s all yours. […]

Reading Time: 7 minutesEverybody wants the optimal fitness program. Many claim to have it. But have you ever really stopped to think about what really makes for a top notch fitness program? In most cases, probably not. So my aim in this article is to explain to you how to start viewing optimality in fitness when looking to […]

Reading Time: 7 minutesPeople are confused. Slamming the weights after banging out a heavy set to the applause of their fellow bros on Instagram. Marathon training sessions that’ll leave you crawling out of the gym. Hitting a muscle group every day in hopes of getting extra gainz. And chances are, what’s their goal? A nice-looking physique. Terrible. Last week, I […]

Reading Time: 4 minutesSuccess is a tricky thing. Intimidating. Confusing. Arduous, even. That sucks. Surely there must be a way for you to take that goal of yours and make it a reality without the burdensome extra baggage. No? Of course. It can be broken down & improved just like everything else. When it comes to success, not […]

Reading Time: < 1 minuteLife, the gym, nutrition, business, relationships, etc are like a Christmas tree. Do you just whip the ornaments, tinsel, lights, and angel on top out? No. You’d just have a sparkly mess all over the floor. You must first cultivate a strong and healthy tree all year and THEN you can think about all the […]

Reading Time: 4 minutesI’d like to think I know my shit. When it comes to achieving an aesthetic physique, there can be no question. When it comes to fashion, social dynamics, the mind, and more, I do not often meet my equal. I’m a thinker. I analyze. I deconstruct, prod around, then rebuild bigger and better than before. […]

Reading Time: 7 minutesWhen the average bro thinks about working out, what comes to mind? Lots of things. Running, lifting, pushups, circuit training… And with each of these you can push yourself pretty damn hard and get a good “work out”. But do all of these give you a “work out” in the same exact way? Or more […]